Goal

Anita Goodesign is a leader in digital embroidery designs. I was tasked with migrating the WordPress implementation with over 500k customers to a more robust Shopify Plus platform to streamline the user experience.

The Challenge

Approach

I worked with the owner, designers, and customer experience team to develop a project timeline and then exceeded those milestones every step of the way.

Results

A more robust digital shopping platform that is simpler for the customers as well as the site administrators to manage inventory, orders, promotions, and marketing campaigns.