Goal

Transition the visual identity of the company from an events-based experiential marketing company to an immersive technology SaaS company.

The Challenge

Approach

Strategized with key stakeholders, identified areas of the site that needed to be highlighted to the new target audience as well as audit and remove any content that may confuse the target audience with the old brand.

Results

A sleek and stylish site that more accurately portrays the company image across all devices.